GIG’S MISSION, Vision, and Values

GIG’s Mission

GIG’s Mission is to support persons with gluten intolerances, celiac disease, dermatitis herpetiformis, and other gluten sensitivities, through consumer and industry services and programs that positively promote healthy lives.

GIG’s Branches fulfill GIG’s mission on a local and regional level through programs tailored to their communities.


The vision of the Gluten Intolerance Group of North America is one of mutual support, acceptance, and respect for all persons living with gluten-related disorders.  GIG envisions a united gluten intolerant community in which all persons feel they are healthy, are positively nurtured to live life to the fullest, and are involved and contributing citizens.  GIG seeks to fulfill our vision by embracing and modeling:

Caring Compassion
Honesty Transparency
Creativity Positive Attitude
Humor Joy
Knowledge Being Informed
Open-mindedness Acceptance


GIG values and seeks to encourage and support individuals, organizations, and companies whose work and lives exhibit:

Community-mindedness Interconnection Teamwork
Collaboration Esprit de corps Loyalty
Accountability Integrity Personal & Professional Responsibility
Proactivity Leadership Positive Community Involvement



GIG follows the Principles of Good Governance and Ethical Practice:  A Guide for Charities and Foundations, and Health on the Net guidelines.